In the midst of the climate crisis, citizens are consuming at unsustainable rates. Yet those who are mindful of their consumption result in little impact.
Expecting the private sector to voluntary shift towards a sustainable industry is ineffective.
What is needed is government action and legislation. Yet our current system is broken. Trust has been erroded between citizens and leaders. Whereby money, power and popularity presides over what is best for the community and nation.
This project was one of the most thorough research journeys I have undertaken. I approached it with a mindset of attempting to truly understand the core motivations of the problem and why the consumer industry has long struggled to deal with addressing climate change. A mix of qualitative and quantitative research methods helped uncover the human values and user needs in order to better engage individuals with this cause.
Key stages in my secondary research highlighted assumptions and gaps in insights and knowledge. This was then used identify what I wanted to obtain in my primary research:
- How prepared people are in changing consumption habits
- What influences their decisions
- And what would it take for the consumer to make that decision
I then identified which research methods were most appropriate for primary research:
- An interview: Used to understand qualitatively the motivations and values of consumers, their priorities and what influences their behaviours.
- A personal inventory: This would provide an insight to the values of consumers.
- A card sorting exercise: which provides a more interactive approach to answering interview questions and enables me to assess the thought process of consumers.
I selected 4 students aged between 20-26 and conducted a 1 hour interview with semi-structured questions and a 30 minute card sorting exercise. The exercise evaluated the consumer’s thoughts on relative impact, personal impact and preparedness to implement.
LoudVoices experienced several design developments, each iteration was placed in front of users to evaluate key functionalities and information architecture. A "Living the interface" workshop was conducted at the final iteration aimed at simulating the whole concept experience without the need for a digital prototype. The objective of the workshop was to understand whether or not the concepts of liquid democracy were easily comprehensible enough by new users.
A hybrid between representational democracy and direct democracy. Engaging those who wish to be engaged and trusts those who represent us.
Delegates instead of representatives
Assign and change delegates at any time
Any citizen can be delegated
Users can override delegates and vote directly
"All the traits that make politicians human also make them questionable decision-makers and legislators in the eyes of the public." - Kim Nilsson : Forbes
In this proposal, a personalised AI algorithm is used to support the citizen with an objective perspective. The AI then recommends you the best vote and combines this with your personal biases.
This helps reduce effort and time, whilst also ensuring that an educated choice is made. A high level of user control over the AI is ensured to maintain security.
An AI Model optimised for Recall (Classifies all true positives but captures some false positives)
I then processed the data into a scatter chart. It allowed me to understand the correlations between what people are prepared to do and how direct the secondary impacts are to them.
The main insight generated from this is that actions perceived to be low in effort, but directly affecting consumers tend to be the most easily adopted. Whereas level of relative impact doesn’t seem to be a significant consideration.