Initial primary and secondary research was conducted in order to better understand the technical requirements of the brief. This helped establish the boundaries of this project and an intial Product Design Specification.
This was a quick excercise in envisioning the perfect experience we wanted to enable with this product. This helped visualise the end-to-end journey for the design.
A brief analysis of the possible locations for the product was conducted. This helped think out of the box with ideas on how it could be integrated in its environment.
Extracting forms from the assigned brand helped create a direction for the project. It meant considering styling from the beginning and looked how the form could be established through branding.
A brief exploration of concept directions. These considered, portability, food type, accessibility and storage.