Making Jetlag fit around your schedule

Personal Project

Julia Modessa

A businesswoman and traveller

Julia is a 34 year old manager working for a rapidly expanding startup called Monzo Bank. She plays the important role in the global expansion of the business and so she is required to travel on a monthly basis outside of the EU to meet with potential clients. Monzo is based in London and so trips to Asia and the US usually result to drastic jetlag affects.

Experience Goals

Julia is in search of a service which can provide her the information and knowledge in better preparing and tackling JetLag. She would like it to act seamlessly with her life tailoring it to her busy working schedule.

Task Goals

Julia would like the service to proride her with tailored reccommendations on how to best deal with her jetlag. The service should also be targeted towards the business travellor and so she knows exactly when to arrange her meetings when she is least tired.

Increase in the number of business trips each year. The average age of a business traveller is set at 45.9 years old.

Pain Points

Julia is always confused when travelling with Jetlag as she is unsure how to anticipate the effects.

Julia finds that JetLag is the most tiring element of the business trip as she commonly has meetings when she is exhausted.

Apart from time zone changes, Julia has limited knowledge on what to do to better adjust with JetLag. Information is confusing on the internet and not tailored to her way of life.

38%

TimeLag

Managing jetlag for the frequent traveller

Next Project

BRAINSTORMING

SCENARIO MAPPING

To start off with this project, I conducted a scenario map. This map investigated the typical activities a business man/woman would experience whilst being on a business trip. I used Emojis to quickly convey the users activity and emotions and found it quite effective.

Concept Development

KEEPING THE SPONSOR USER INVOLVED

The Sponsor user was involved throughout the design phase. She assisted me with design considerations and commented on aespects which were either good or bad. The first three visuals were well recieved, but it had been mentioned that the overall “look” did not feel it met the tone of a business traveller. Less emphasis on visuals and more clear function was required.

FUNCTIONAL

INTELLIGENT

INTUITIVE

COLLABORATIVE

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