Storyboard

IT’S A BEAUTIFUL, CHRISP SUNNY MORNING AT THE GOLF COURSE. THE CAMERA FLIES OVER THE CLUB TO REVEAL ITS STRIKING SCENERY AND PEACEFULNESS ALONG THE COAST. THE CAMERA THEN CUTS TO A MID SHOT OF THE MORNING LIGHT SHINING THROUGH THE TREES. THE VIDEO STARTS WITH RORY MCILROY PLACING HIS BALL ON THE TEE. THE SHOT EMPHASISES HIS FOCUS FROM A LOW CAMERA POSITION.
OVER TIME THE LANDSCAPE LIGHTENS UP AND THE ACTION BUILDS. A FRIENDLY COMPETITION ARISES AND YOU SEE THE FOCUS AND PLEASURE. ONE SHOT CAPTURES THE DRAMATIC HIT OF RORY MCLIROY IN THE BUNKER WITH SAND FLYING EVERYWHERE IN SLOW MOTION. THE SHOT THEN CUTS TO THEM TAKING A BREAK IN THE COLD AGAINST THE BACKDROP OF A STRIKING LANDSCAPE DRINKING FROM THE NIKE RE-FUEL.
WITH THE GOLFERS NOW ENERGISED, THE PACE OF THE VIDEO PICKS UP AGAIN. THE PERFORMANCE OF THE PLAYERS JUST KEEPS GETTING BETTER WITH EACH SHOT REACHING CLOSER TO THE HOLE. BOTH GOLFERS ARE REALLY ENJOYING THEMSELVES DESPITE THE SLUGHTLY COLDER TEMPERATURE.
THE EXPERIENCE FINISHES AT 18th HOLE. THE LAST BALL ENTERING THE HOLE GIVES A SENSE OF ACHIEVEMENT TO BOTH PLAYERS.
AFTER A GREAT GAME OF GOLF, THE TWO PLAYERS SHAKE HANDS IN SYMBOLIC FRIENDSHIP AND SPORTSMANSHIP. THE SUN SETS IN THE DISTANCE HINTING TO THE END OF THE DAY.

Delivering hot food on location

2nd Year University Project

Contextual Research

Initial primary and secondary research was conducted in order to better understand the technical requirements of the brief. This helped establish the boundaries of this project and an intial Product Design Specification.

The Perfect Day

This was a quick excercise in envisioning the perfect experience we wanted to enable with this product. This helped visualise the end-to-end journey for the design.

Understanding the environment

A brief analysis of the possible locations for the product was conducted. This helped think out of the box with ideas on how it could be integrated in its environment.

Form Inspiration

Extracting forms from the assigned brand helped create a direction for the project. It meant considering styling from the beginning and looked how the form could be established through branding.

Initial Ideas

A brief exploration of concept directions. These considered, portability, food type, accessibility and storage.

1
CAP MATERIALS: POLYPROPYLENE, SILICONE PROCESS: INJECTION MOULDING + TWO SHOT MOULDING
2
SPOON MATERIALS: POLYPROPYLENE PROCESS: INJECTION MOULDING
3
SAFTEY SWITCH MATERIALS: STAINLESS STEEL PROCESS: MILLED - OVER MOULDED BY MAIN BODY.
4
MAIN BODY MATERIALS: POLYPROPYLENE, SILICONE PROCESS: INJECTION MOULDING + TWO SHOT MOULDING
5
O RING SEAL MATERIALS: SILICONE PROCESS: INJECTION MOULDING
6
PTC HEATING ELEMENT MATERIALS: POLYMER + CERAMIC + POLYPROPYLENE PROCESS: OVER MOULDING POLYMER (OVER COMPONENT)
7
FIXING SCREWS MATERIALS: STAINLESS STEEL PROCESS: MILLING + LATHE
8
BATTERY CASING MATERIALS: POLYPROPYLENE PROCESS: INJECTION MOULDED (TWO HALVES, SNAP FIT TOGETHER)
9
2500mAh BATTERY MATERIALS: : LITHIUM ION BATTERY PROCESS: CHEMICAL MANUFACTING
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