a case for the future of travel
Imagine the future of mobility...
Is luggage in that picture?
"To remove the luggage is to change the journey"
New York Times
The problem with
“This doesn’t only create a stressful, frustrating experience for passengers, but it also costs airports and airlines dearly.”
Restricted choice of transportation
Waste of time
Difficulty storing at home
The idea of storing and dragging 20-40kgs of luggage across a country or continent is exhausting, stressful and time-consuming.
“Baggage handling continues to be one of the main challenges airports face in their pursuit of an easy streamlined business model” AirportTechnology.com
Rapid growth in domestic & international (Can't keep up)
Relying on legacy infrastructure and a lack of innovation
Resulting in bottlenecks, increasing frustration for both the operators and customers.
Overall diminished experience
Innovations in luggage are misaligned with the innovations of the mobility sector as a whole.
Its just a lot of fluff and surface level innovation.
Yet, they are part of the core experience of travel, but don't push the boundaries of what travel has to offer.
Case arriving before the traveller
At the same cost as simply taking it with you
Giving freedom to the traveller
A shared product
Re-imagines what luggage would look like in a world with this service
Seamless integration and handoff of the 'case' across the logistics services
Built to enable trust with users
Case is optimally designed for use in the both the logistics industry and the home environment. It’s aluminium unibody enables a rigid and impact resistant form whilst also providing flexible stacking combinations.
The smart lid is the key differentiator and enabeler of this project. Hosting almost all of the tech, it is able to provide a seamless experience for both the user and service providers.
The SmartLid leverages the latest technologies in a responsible and safe manner. It ensures that the belongings of the traveller are securely locked, whilst also clearly communicating key information needed to guarantee a timely shipment to the users destination.
All this without the need for an internal battery.
Case takes advantage of a growing trend of reverse wireless chargers found in smartphones. The power emitted is sufficient enough for the required technologies, simultaneously uploading travel details whilst unlocking the case.
Smartphones also act as a bridge for internet connectivity by communicating with logistic services and providing security updates.
Fail safe locks
Four electrical solenoid locks can be found on each corner of the smart lid. It locks the case without the need for any electricity and will only unlock when a secure connection is made with the Qi Wireless charger. Its orientation ensures that it will stay locked no matter how hard you pull the lid.
TSA Airport authority will have certifiable unlocking capabilities to ensure safety of the service. Users will be notified the moment Case is unlocked anywhere.
Four Load cells are positioned on each corner of the device providing convenient data to users on the weight of their items.
It will only measure its weight when the lid is closed ensuring that no additional items are added / removed when a shipment quote is calculated and paid for.
In addition to this, the center of gravity is also measured and communicated across logistic services. They are then able to pre-book and anticipate the exact case, enabling maximum efficiency of operations.
Users will be able to travel using inner liners curated for Case by their favourite brands.
This provides a personal touch to the 'travel with case' experience and is able to tailor to the user's preferences.
The use of inner liners also helps secure the user's belongings in the case, whilst also protecting it's aluminium surface. It enables users to pack before receiving their case, enabling an efficient process.
The brains behind the system
Enables a shared economy model around the case product
Used to interface with the hardware of case to unlock & update it.
Augmented Reality is leveraged to recommend how many cases are needed before users make their booking.
Shares vital data with logistics services to ensure secure and efficient transit.
Monitor the progress of a user's case
Innovation has the ability to unlock value
Combining the latest technology with innovative services
Like any other disruptive technology, it will take time for Case to become mainstream. But the economic forces will inevitably unlock its value. This product and service will naturally attract users because of its added convenience, competitive pricing and better performance against competitors.
Why will Case succeed economically
Case will leverage the existing network of freight and courier delivery. It will require limited new infrastructure investment. With the exponential growth of e-commerce and home delivery, it is expected that these services will only get better, cheaper and more reliable. This is an inevitable trend and Case will benefit from this.
At the same time, Case will unlock huge potential savings for the transportation and travel industry. Airports and airlines are spending billions on check-in services and luggage handling infrastructure. By separating the luggage from the traveller, the airline industry will be able to reduce significantly the time spent travelling in airports. It will also be possible to reallocate a large portion of these spaces currently dedicated to luggage handling to the passenger. This basically means that the product and service have the potential to increase the capacity of existing airports, thereby generating huge savings for the airport operators, airlines and the community as a whole.
Similarly, in trains, the space allocated to luggage can be redeployed to travellers, increasing profitability and convenience. The same logic is true for other modes of transportation.
Case will also benefit from a long-term network expansion effect. The cost for early adopters is initially expected to be higher than for those travelling with luggage. Case will be positioned as a premium service, highlighting the convenience and the innovation. But over time, as the number of adopters increases, the cost of transportation will decrease drastically. We expect that at some point, given the economic forces at play, it will be cheaper to have your case travelling separately that to travel with it.
These changes will take time. There will certainly be a lot of resistance because the investments made by the incumbent operators are significant and the Case will be a threat to their profitability, but ultimately, the combination of traveller convenience and economic benefit means that the best technology will ultimately win.