A speculative design project aimed at envisioning what the future of democracy could look like in the digital age. LoudVoices leverages theories of Liquid democracy, Blockchain and AI in order to re-establish trust and effectiveness.
This project was an opportunity to delve deep into speculative design and design for social progress, an area of personal interest. This project was in fact a competition submission aimed at addressing conscious consumerism to reduce our environmental impact as individual consumers. Through a complex and thorough research journey, it was established that the true barrier toward impactful conscious consumerism lies within our political structure itself. Which the proposal of LoudVoices aims to tackle and provoke a discussion.
Gold winner of the 2020 Creative Conscience Awards
Is it time for a new type of democracy?
The Problem
In the midst of the climate crisis, citizens are consuming at unsustainable rates. Yet those who are mindful of their consumption result in little impact.

Expecting the private sector to voluntary shift towards a sustainable industry is ineffective.

What is needed is government action and legislation. Yet our current system is broken. Trust has been erroded between citizens and leaders. Whereby money, power and popularity presides over what is best for the community and nation.
Research Journey
This project was one of the most thorough research journeys I have undertaken. I approached it with a mindset of attempting to truly understand the core motivations of the problem and why the consumer industry has long struggled to deal with addressing climate change. A mix of qualitative and quantitative research methods helped uncover the human values and user needs in order to better engage individuals with this cause.
Progression to primary research
Key stages in my secondary research highlighted assumptions and gaps in insights and knowledge. This was then used to identify what I wanted to obtain in my primary research:

- How prepared people are in changing consumption habits

- What influences their decisions

- And what would it take for the consumer to make that decision
Research excercises from IDEO's method cards
I then identified which research methods were most appropriate for primary research:

- An interview: Used to understand qualitatively the motivations and values of consumers, their priorities and what influences their behaviours. 

- A personal inventory: This would provide an insight into the values of consumers.

- A card sorting exercise: which provides a more interactive approach to answering interview questions and enables me to assess the thought process of consumers. 

I selected 4 students aged between 20-26 and conducted a 1-hour interview with semi-structured questions and a 30-minute card sorting exercise. The exercise evaluated the consumer's thoughts on relative impact, personal impact and preparedness to implement.
Ideas explored
LoudVoices Development
LoudVoices experienced several design developments, each iteration was placed in front of users to evaluate key functionalities and information architecture. A "Living the interface" workshop was conducted at the final iteration aimed at simulating the whole concept experience without the need for a digital prototype. The objective of the workshop was to understand whether or not the concepts of liquid democracy were easily comprehensible enough by new users.
LoudVoices is a modern interface for a new type of democracy leveraging AI and theories of Liquid Democracy in order to re-establish trust, effectiveness and engagement within our community. This system change will enable us to make better decisions on the most pressing concern facing upcoming generations, climate change.

Blockchain will be leveraged to ensure that a secure platform built on trust is enabled. Whilst Artificial Intelligence will be used to support an objective decision-making process when delegating votes.
Liquid Democracy
A hybrid between representational democracy and direct democracy. Engaging those who wish to be engaged and trust those who represent us.

Delegates instead of representatives

Assign and change delegates at any time

Any citizen can be delegated

Users can override delegates and vote directly
Artificial Intelligence
"All the traits that make politicians human also make them questionable decision-makers and legislators in the eyes of the public." - Kim Nilsson : Forbes

In this proposal, a personalised AI algorithm is used to support the citizen with an objective perspective. The AI then recommends you the best vote and combines this with your personal biases. This helps reduce effort and time, whilst also ensuring that an educated choice is made. A high level of user control over the AI is ensured to maintain security.
An AI Model optimised for Recall (Classifies all true positives but captures some false positives)

Case envisions the future of luggage and how luggage might evolve to become something that travels separately from its owner.
Final Year University Project
Herd is a service that helps people maintain their mobility in times of crisis. It connects those in need to other members of their community who can provide help and resources.
Current Side Project (Live)
A speculative design project aimed at envisioning what the future of democracy could look like in the digital age.
Uni Project
Dots is a recently released side project that acts as a tool to help users discover hidden patterns effortlessly. The strength of Dots lies in its simplicity and adaptability allowing users to track pretty much anything whether it is their mood, migraines, workouts, traffic, weather, surfing conditions and more.
Side Project
Lucid Motors is a Californian based automotive startup that is developing some of the world's leading electric vehicles.

I work as a Sr. Product Designer in the UX Design Team currently focussing on developing the future of Lucid's Autonomous Drive Assist Capabilities.
Current Job
Arrival is a technology company developing the future of mobility with a disruptive approach to manufacturing (Automated Microfactories).

I'm part of a small, core team of product experience designers working across Arrival's physical & digital products & services.
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